The Aisles Have Eyes

Joseph Turow explores the growing use of data mining, in-store tracking, and predictive analytics by major retailers like Macy's, Target, and Walmart, revealing a hidden surveillance revolution within brick-and-mortar stores. Drawing from industry interviews and analysis, he examines how these advancements are transforming shopping experiences while raising important questions about privacy. The book offers an insightful look into how retail giants are increasingly obsessed with understanding and influencing consumer behavior.