The Problem with Personalization

In "The Problem with Personalization," Joseph Turow explores how targeted advertising, driven by advanced AI, has evolved from past practices to create highly personalized content that influences social behavior and public discourse. Drawing on interviews and recent technological developments, the book explains how this shift toward individualization impacts our sense of community and threatens democratic processes. Accessible and insightful, it offers a compelling look at the ways advertising data and personalization shape the world we experience and the importance of rethinking this digital ecosystem.