The Age Curve
Narrated by Max Bloomquist
- Released
- July 2, 2008
- Length
- 6 hrs 6 mins
- Format
- Unabridged Audiobook
- Publisher
- Brilliance Audio
"The Age Curve" by Kenneth Gronbach explores how demographic shifts and the aging of major generations influence consumer behavior and marketing strategies. The book offers insights into identifying key customer groups and adapting to their evolving needs, supported by examples from successful and less successful companies. It provides practical guidance for businesses aiming to anticipate demand and foster long-term customer loyalty across generations.
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