Designing for Behavior Change (2nd Edition)

In this insightful guide, Stephen Wendel, head of behavioral science at Morningstar, provides a framework for integrating behavioral science into product design and development. Aimed at product managers, UX designers, and data analysts, this updated edition outlines strategies for identifying user behaviors, designing enjoyable products, and measuring their impact. By combining behavioral insights with data science, readers will learn to effectively help users achieve their goals while navigating the challenges of product design.