One Up

One Up provides an empirical analysis of the video game industry's evolution from a niche activity to mainstream entertainment, highlighting the strategic challenges faced by major companies like Activision Blizzard, Sony, and Tencent. Drawing on over thirty years of industry data and case studies, the book explores how creativity in business strategy contributes to success in this dynamic sector. It offers insights for investors, creators, and managers interested in understanding the key drivers of growth and change in contemporary digital and mobile gaming.