Start with Who

"Start with Who," featuring a foreword by EOS Visionaries Mike Paton and Mark O'Donnell, presents a fresh approach for sales, marketing, and recruiting professionals in small to medium businesses. The book combines science-based storytelling techniques with established frameworks like Aristotle's Persuasion Model and neuromarketing principles to build trust with customers and candidates. Author W. Craig Reed, a New York Times bestselling writer, distills his extensive experience into twelve concise bullet points that help professionals effectively communicate and engage their audience through impactful narratives.