The Storytelling Fundraiser
- Released
- January 9, 2025
- Length
- 4 hrs 14 mins
- Format
- Unabridged Audiobook
- Narration
- AI narration
- Publisher
- Independently Published
Professor Russell James explores how recent research from neuroscience, psychology, and behavioral economics can enhance fundraising storytelling. The book offers practical tactics and underlying principles for crafting compelling stories that motivate donors and increase contributions, emphasizing the importance of narrative details, emotional engagement, and strategic messaging. It combines ancient storytelling techniques with modern insights to help fundraisers improve their results without relying solely on mathematics or formal language.
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