Business on the Edge

"Business on the Edge" challenges the idea that expanding into emerging markets is inherently risky, illustrating how businesses can promote stability and opportunity in regions affected by violence and poverty. The authors share insights from their experience launching over eighty business solutions across thirty countries, demonstrating how enterprises can successfully integrate social responsibility, environmental efforts, and profit-making. By showcasing real-world successes and lessons learned, the book offers a practical perspective on reducing risks and fostering economic growth in frontline regions.