What to Ask
Narrated by Rachel Perry
- Released
- June 14, 2022
- Length
- 4 hrs 53 mins
- Format
- Unabridged Audiobook
- Publisher
- Ascent Audio
In What to Ask, Andrea Belk Olson presents a novel, cognitive approach to capturing deeper customer insights beyond traditional feedback methods. By emphasizing the importance of context and behavior, Olson provides strategies for uncovering hidden needs and transforming them into organizational differentiators. The book also offers guidance on sharpening strategic focus and fostering customer-centric behaviors to improve understanding and decision-making.
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