The New Rules of Influence

This audiobook explores a new era of leadership that emphasizes authenticity, transparency, and passion over traditional authority. Guided by personal branding expert Lida Citroën, listeners will discover how modern leaders can build influence by connecting genuinely with others and fostering inclusivity. Through inspiring stories and practical exercises, the narrative highlights examples like Greta Thunberg, illustrating how honest, passionate leadership can challenge old paradigms and create meaningful impact.