Matter

"Matter" by Peter Sheahan and Julie Williamson explores how companies and individuals can become the obvious choice in their markets by focusing on their "edge of disruption"—the intersection of old and new where the most impactful problems are solved. Through case studies of well-known and lesser-known brands, the book offers insights into innovative approaches that help create value, influence customers, and build sustainable, differentiated organizations. It encourages readers to embrace complexity and identify opportunities to matter in a rapidly changing world.