Winning on Purpose

In "Winning on Purpose," Fred Reichheld explores how embracing a higher purpose can drive business success through the Net Promoter System (NPS). He emphasizes that the core mission of a company should be to enrich customer lives, advocating for love and loyalty as keys to enduring success. Reichheld shares best practices and introduces the Earned Growth Rate (EGR) as a new way to measure impactful profits, all while providing compelling business examples and personal stories. This audiobook serves as a vital guide for harnessing NPS to elevate your company's impact.