Memes

In this audiobook, Limor Shifman explores the world of Internet memes, analyzing their characteristics, success factors, and cultural significance. Using well-known examples like "Gangnam Style" and "Leave Britney Alone," she discusses how memes serve as modern expressions of political participation, globalization, and digital culture. Shifman presents a nuanced perspective on memes as integral to understanding the participatory nature of Web 2.0, emphasizing their importance beyond mere entertainment.