Twitter for Good

In "Twitter for Good," Claire Díaz-Ortiz, Twitter's head of corporate social innovation and philanthropy, outlines effective strategies for leveraging Twitter as a powerful tool for social change. Drawing from her experience with renowned organizations like the United Nations and the American Red Cross, she introduces the T.W.E.E.T. model, offering a step-by-step guide to crafting a dedicated Twitter strategy that enhances organizational missions. Filled with real-world examples, this audiobook equips listeners with best practices to harness Twitter's potential for impactful communication and results.