Why Motivating People Doesn't Work...and What Does

In this insightful audiobook, leadership expert Susan Fowler challenges the effectiveness of traditional motivation techniques, asserting that people are already motivated but often in superficial ways. Drawing on the latest research in human motivation, she introduces her Optimal Motivation process, designed to help leaders foster deeper engagement by addressing core psychological needs for autonomy, relatedness, and competence. Through real-world examples from her work with renowned organizations, Fowler provides a practical guide for leaders seeking to cultivate sustainable motivation and a sense of purpose within their teams.