The Economics of Higher Purpose

In this insightful audiobook, scholars Robert E. Quinn and Anjan V. Thakor present eight actionable steps for organizations to uncover and cultivate an authentic higher purpose, fundamentally transforming their business approach. They challenge conventional beliefs about employee motivation, arguing that a purpose-driven mindset fosters collaboration and engagement, ultimately enhancing performance and exceeding targets. Rooted in their acclaimed Harvard Business Review article, this work offers a fresh perspective on integrating purpose into business strategy, leading to improved personal satisfaction, innovation, and economic success.