The JOLT Effect
Narrated by Matthew Dixon , Ted McKenna
- Released
- September 20, 2022
- Length
- 5 hrs 47 mins
- Format
- Unabridged Audiobook
- Publisher
- Penguin Audio
"The JOLT Effect" by Matthew Dixon and Ted McKenna challenges traditional sales wisdom by exploring the real reasons behind customer indecision. Based on extensive research and real-world data, the book reveals that addressing buyers' fears of failure, rather than pushing for commitment, is key to closing more sales. With practical insights and counterintuitive strategies, it offers a fresh approach for salespeople and leaders looking to turn customer intent into action.
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