Make It Snow

This audiobook chronicles the inspiring journey of Snowflake's evolution from a startup to a rapidly growing tech company, highlighting the long-standing partnership between its CRO and CMO. It explores how these leaders unified their teams to build lasting customer relationships and foster company success amid three key growth phases: Startup, Build, and Scale. Designed for startup founders and executives, the book offers insights on jumpstarting sales and marketing, developing product-market fit, and cultivating a strong company culture early on.