Brand Power Built In

"Brand Power Built In" by Lifang He emphasizes the importance of integrating brand strength into a product’s core from the very beginning, rather than treating branding as an afterthought. Drawing on her experience with major companies like Apple and Amazon, He provides a practical framework for building differentiation, value, and customer loyalty throughout the product development and growth process. The audiobook offers insights for founders, product managers, and business leaders on how to effectively embed brand power into their strategies and navigate the evolving landscape shaped by AI.