Sensation

"Sensation" explores the surprising ways external stimuli influence our everyday decisions and judgments, revealing how our bodies and surroundings shape our behavior often without our awareness. Drawing on global research and personal insights, Dr. Thalma Lobel uncovers the hidden power of sensory input—from colors to textures—in affecting everything from moral choices to competitive success. This eye-opening book encourages readers to recognize and evaluate these outside forces to make more informed decisions across all areas of life.