Know What Matters

Ron Shaich, a pioneering entrepreneur in the fast casual industry and creator of brands like Panera Bread, shares insights from his journey of transforming small startups into industry leaders. Offering practical, philosophical, and challenging reflections, he explores the principles behind building successful businesses, making meaningful decisions, and leading a life of purpose. "Know What Matters" is a compelling guide for those seeking to create impactful enterprises and positive societal change.