Why Do Smart People Make Such Stupid Mistakes?

In "Why Do Smart People Make Such Stupid Mistakes?", Chris Merrington offers a practical negotiation guide aimed at enhancing the profitability of client relationships for marketing and communication agencies, sales teams, and professional service providers. The book provides proven strategies to confidently set pricing, effectively say "no" to clients while nurturing relationships, negotiate higher fees, and manage unrealistic timelines and budgets. Drawing from over 20 years of experience in client management and business development, Merrington’s insights are designed to help professionals achieve greater success, productivity, and profitability.