Beyond Piggly Wiggly

"Beyond Piggly Wiggly" explores the pivotal role of the Piggly Wiggly in shaping the self-service retail model and highlights the innovative efforts of small business entrepreneurs across the early twentieth century. The book examines various experimental store designs and their impact on automating shopping, offering a comprehensive view of how grassroots initiatives contributed to the development of supermarkets. It also provides a historical context that links the origins of self-service to broader social and regional dynamics in America.