The Smarter Screen
Narrated by Rob Shapiro
- Released
- October 6, 2015
- Length
- 6 hrs 39 mins
- Format
- Unabridged Audiobook
- Publisher
- Penguin Audio
Leading behavioral economist Shlomo Benartzi explores how businesses can enhance consumer decision-making in the digital age through innovative interventions and case studies. By examining strategies such as optimizing options presentation, leveraging technology for sensitive topics, and adjusting screen layouts, the book offers insights to improve online choices.With practical exercises and a bonus PDF, it aims to equip readers with tools to turn digital challenges into opportunities for success.
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