On Our Terms

On Our Terms: Empowering the New Health Consumer advocates for a fundamental shift in how healthcare addresses the growing epidemic of chronic conditions, emphasizing the importance of empowering individuals to understand and manage their own health. The book suggests that a focus on prevention and personalized insights, supported by technology, can lead to better outcomes, increased satisfaction, and more sustainable healthcare. It calls for engaging health consumers directly and transforming the traditional healthcare approach from outside in to inside out.