Bag Man

In Bag Man, Lew Frankfort, the longtime CEO of Coach, shares his experiences and insights from nearly three decades of leading the company’s remarkable growth from a small leather goods maker to a global lifestyle brand. The memoir explores the strategies behind redefining an industry, creating accessible luxury, and overcoming challenges along the way. Frankfort also reflects on the personal toll of leadership, including his fears and drive to succeed, offering a candid look at what it takes to build a legacy brand.