Creative Business Handbook

The Creative Business Handbook by Alicia Puig and Ekaterina Popova offers practical, accessible advice for artists and creatives aspiring to build profitable businesses from their passions. Drawing on their own success and featuring interviews with diverse creative entrepreneurs, the book provides foundational strategies on branding, business models, and scaling up, all tailored for those without formal business training. With actionable steps and insights into balancing artistic pursuits with business growth, this guide aims to inspire and equip creative individuals at any stage of their entrepreneurial journey.