Behavioural Economics

In this insightful audiobook, David Orrell examines how psychological and neuroscientific findings are transforming traditional economic theories that once viewed individuals as purely rational beings. Highlighting the complexities of human behavior, he reveals our susceptibility to cognitive biases and external influences, which impact decision-making in areas like retirement planning and societal well-being. Orrell also questions whether the rise of behavioral economics represents a genuine scientific revolution or merely a sophisticated marketing tool leveraged by policymakers and businesses.