How to Launch a Brand

This audiobook provides a step-by-step guide to building a successful brand from the ground up, covering essential phases such as creating a brand platform, devising a name, designing identity, and crafting touch points. Drawing on over twenty years of experience, it emphasizes the importance of intentional design in launching a brand that looks, feels, and sounds distinctive from the outset. Practical guidelines are shared to help entrepreneurs and brand managers make informed decisions and turn their ideas into tangible brand realities.