Decision-Driven Analytics

"Decision-Driven Analytics" challenges traditional views on data-driven decision-making by emphasizing the importance of aligning analytics with actual decisions. Authors Bart De Langhe and Stefano Puntoni introduce a new approach that prioritizes decision context and offers practical guidance, derived from research, teaching, and real-world cases. The book aims to help organizations improve decision quality, bridge gaps between managers and data scientists, and prepare for the evolving role of artificial intelligence in analytics.