Data Analytics for Business

This audiobook guides listeners through the application of analytics, machine learning, and artificial intelligence in sales and marketing, reflecting over twenty years of the author's expertise across diverse industries. It offers practical insights with a series of essays that outline critical lessons and step-by-step business processes, supported by real-world examples of successes and failures. Ideal for sales and marketing executives, project managers, and students in data science, this clear and comprehensive resource helps navigate the complexities of big data analytics.