Better Brand Health

In "Better Brand Health," Jenni Romaniuk explores the critical role of brand health tracking in evaluating brand performance and shaping effective marketing strategies. Drawing on a decade of research and the expertise of the Ehrenberg-Bass Institute, the audiobook offers insights into developing an evidence-based tracking instrument that empowers brand managers to make informed recommendations. By addressing the shortcomings of traditional trackers, Romaniuk provides tools for harnessing valuable data to drive brand growth.