The Unicorn Within

In The Unicorn Within, Linda Yates, founder and CEO of Mach49, challenges the notion that established companies cannot compete with agile startups. She presents a comprehensive twelve-week program designed for corporations to leverage their internal resources—such as talent, data, and customer insights—to develop transformative new ventures. With practical methods, assessments, and tools, Yates guides readers through the process of building and scaling these ventures despite bureaucratic challenges, making the book relevant for executives and creative intrapreneurs alike. The audiobook comes with a PDF for additional resources.