Why Your Bike Is Made in Asia

In this captivating audiobook, author Bill McGann recounts his journey in the bicycle trade, starting with his 1974 shop stocked with European products. He reflects on the competitive landscape shaped by a local shop owner, Chuck, who successfully popularized the reliable Nishiki brand over others. As McGann's initial skepticism fades, he explores the broader shift in bicycle manufacturing from the West to Asia, highlighting missed opportunities for American and European companies to adapt to consumer needs. This thought-provoking narrative sheds light on the evolution of the industry and the lessons learned along the way.