Smart Startups

In "Smart Startups," founders Catalina Daniels and James Sherman delve into the experiences of eighteen Harvard Business School graduates who launched successful companies like Blue Apron and Rent the Runway. Through insightful interviews, they reveal unexpected lessons and pitfalls in entrepreneurship, contrasting the conventional wisdom often taught in business schools with the gritty realities experienced in the startup world. This practical guide offers aspiring entrepreneurs valuable advice and perspectives, illuminating the challenging journey of launching a business and increasing the chances of success.