War Paint

Born in the 19th century to modest beginnings, Helena Rubinstein and Elizabeth Arden evolved into fierce competitors in the 1930s, leading rival beauty empires in New York. This captivating biography explores their relentless ambition and inventive business tactics, which transformed the cosmetics industry and women's perceptions of beauty. It also delves into their unique personal traits, diverse interests, and complex marital histories, providing insight into the elite social circles they inhabited.