Branding that Means Business
Narrated by Stephanie Cannon
- Released
- October 25, 2022
- Length
- 6 hrs 9 mins
- Format
- Unabridged Audiobook
- Publisher
- PublicAffairs
"Branding that Means Business" serves as a comprehensive guide for building and nurturing a brand that resonates with consumers in today's fast-paced market. Drawing on insights from business literature and the social sciences, the authors reveal strategies to create emotional connections that make a brand truly memorable. Readers will discover practical approaches to differentiate their offerings and foster lasting consumer relationships, ensuring their brand stands out amid the noise.
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