Capitalizing on College

In Capitalizing on College, Joshua Brown examines how tuition-driven colleges and universities have adapted to market pressures by adopting innovative financial strategies. Despite a commitment to providing opportunities for marginalized students, these institutions struggled with federal policy changes that failed to deliver expected educational improvements. Brown highlights the initially successful strategies employed, revealing how they ultimately fell short of generating necessary revenue, and discusses the implications of viewing students primarily as financial assets. This insightful exploration sheds light on the evolving landscape of higher education and the challenges faced by mission-driven institutions in a new financial reality.