How Ideas Spread
Narrated by Jonah Berger
The Great Courses: Professional
- Released
- August 22, 2014
- Length
- 5 hrs 53 mins
- Format
- Lecture
- Publisher
- The Great Courses
Dive into the intriguing world of social epidemics with "How Ideas Spread," a course led by best-selling author and expert Jonah Berger. This enlightening series of twelve half-hour lectures explores why certain ideas, products, and behaviors become wildly popular while others fade away. Drawing on insights from business, psychology, economics, and culture, you'll learn key strategies to craft contagious messages and understand the psychological and social dynamics that drive trends. Whether you're a professional looking to enhance your impact or simply curious about viral phenomena, this course offers valuable tools for promoting ideas that resonate.
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