Scientific Advertising
Narrated by Paul Jones
- Released
- September 30, 2019
- Length
- 2 hrs 4 mins
- Format
- Unabridged Audiobook
- Publisher
- Author's Republic
Experience the complete and unabridged audiobook of "Scientific Advertising," authored by advertising pioneer Claude C. Hopkins in 1923. Renowned by industry giants like David Ogilvy and Gary Halbert, this work emphasizes the importance of testing and measuring ad effectiveness through psychological principles. By absorbing the insights offered in this audiobook, listeners will gain valuable tools to enhance their advertising strategies and reduce wasteful spending on ineffective ads.
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