Cover of Scientific Advertising

Scientific Advertising

Narrated by Paul Jones

Released
September 30, 2019
Length
2 hrs 4 mins
Format
Unabridged Audiobook
Publisher
Author's Republic
Experience the complete and unabridged audiobook of "Scientific Advertising," authored by advertising pioneer Claude C. Hopkins in 1923. Renowned by industry giants like David Ogilvy and Gary Halbert, this work emphasizes the importance of testing and measuring ad effectiveness through psychological principles. By absorbing the insights offered in this audiobook, listeners will gain valuable tools to enhance their advertising strategies and reduce wasteful spending on ineffective ads.

RecentAudiobook tracks Claude C. Hopkins and over 137,000 other authors for new releases.

Follow the authors you love and hear about every new audiobook the day it lands.