Scientific Advertising
Narrated by Paul Jones
- Released
- September 25, 2017
- Length
- 2 hrs 4 mins
- Format
- Unabridged Audiobook
- Publisher
- Author's Republic
Experience the complete and unabridged audiobook of Scientific Advertising, narrated from Claude C. Hopkins' original 1923 text. Esteemed by advertising legends like David Ogilvy and Gary Halbert, this essential work explores the principles of psychology in advertising, emphasizing the importance of testing and measuring ad effectiveness. Listening to this audiobook will equip you with valuable insights to avoid wasting money on ineffective advertising strategies.
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