Strategy Maps

In this audiobook, Robert S. Kaplan and David P. Norton build on their groundbreaking work on the balanced scorecard by introducing the "strategy map," a tool designed to clarify the connections between intangible assets and value creation. Drawing from extensive research with global adopters of the balanced scorecard, the authors emphasize the importance of managing four vital internal processes: operations, customer relationships, innovation, and regulatory and social processes. They provide insights on how organizations can effectively use strategy maps to enhance performance, measure success, and strategically invest in human, informational, and organizational capital.