Console Wars

In Console Wars, listeners are taken behind the scenes of the video game industry's fierce rivalry between Sega and Nintendo during the 1990s. The narrative focuses on Tom Kalinske, an outsider to gaming yet a master strategist, who transformed Sega from a struggling arcade company into a formidable competitor. Through unconventional tactics and the innovative efforts of his team, Kalinske led a thrilling David-and-Goliath battle that reshaped the landscape of gaming. Drawing from over two hundred interviews, the audiobook reveals how this intense corporate conflict redefined an entire industry, paving the way for a $60 billion dollar market.