Commercialize

Commercialize serves as a practical guide for leaders of B2B professional services firms looking to effectively grow and scale through the commercialization of productized services. Building on insights from its predecessor, Productize, the book addresses the challenges organizations face in moving from traditional service models to packaged offerings, emphasizing the importance of market selection, pricing strategies, and building a supportive sales team. With real-life case studies, it provides actionable steps to maximize revenue impact while ensuring alignment with customer lifetime value, making it an essential resource for those seeking to navigate this complex transition.