Productize

"Productize" serves as a practical playbook for leaders of traditional professional services firms seeking to grow and enhance their offerings through productization. The book identifies the "Seven Deadly Productization Mistakes" and provides a blueprint for overcoming these challenges, emphasizing the need for a shift in mindset and value creation. Featuring real-life case studies and over two dozen tools and templates, it equips organizations with the necessary tactics to successfully develop scalable services and products while avoiding common pitfalls. Drawing on over 25 years of experience, Eisha Armstrong shares insights to help businesses navigate the complexities of product development.