Scarcity Brain

In "The Craving Mind," bestselling author Michael Easter explores the evolutionary roots of our insatiable desires, examining how our "scarcity brain" has been shaped by ancient survival needs. Through insights gained from experts and innovators around the world, he reveals the pervasive "scarcity cues" in modern life that fuel low-reward cravings and hinder our well-being. By identifying these triggers and adopting simple strategies, Easter encourages listeners to shift towards an abundance mindset, fostering healthier habits and a greater appreciation for what they already have.