The Agile Brand Guide: Generative AI

In The Agile Brand: Generative AI, best-selling author Greg Kihlström delves into the evolving role of Generative AI tools in marketing and customer experience. This concise guide addresses key questions regarding the effective use of these technologies, including content scalability, brand integrity, and intellectual property concerns. Featuring insights from industry leaders and a foreword by Algolia's CEO, the book equips both novice and experienced marketers with essential strategies for evaluating and implementing Generative AI solutions successfully.