Legends and Soles

Legends and Soles is a compelling memoir by Sonny Vaccaro, a key figure in American sports known for discovering Michael Jordan and shaping the industry. Co-written with bestselling author Armen Keteyian, the book explores Vaccaro’s groundbreaking experiences, including his involvement with Nike, Adidas, and notable NBA stars, as well as pivotal moments like the O’Bannon lawsuit that transformed college sports. With in-depth stories and career highlights, it offers an insightful look into the high-stakes world of sports marketing and athlete relationships.