The Price

In "The Price," renowned sports journalists Armen Keteyian and John Talty deliver a gripping investigation into the evolving landscape of college football, exploring how factors like Name, Image, and Likeness endorsements, the transfer portal, and media influences have transformed amateur athletics into a battleground of greed and self-interest. Drawing from over 200 in-depth interviews with key figures, including top coaches and administrators, the authors unveil previously unknown insights into the sport's power dynamics and the devastating impact on those involved. This vital examination highlights the challenges facing college football as it navigates a seismic shift, revealing deep truths about a game that remains beloved despite its turbulent state.