Myths of Branding

In "Myths of Branding," branding experts Andy Milligan and Simon Bailey challenge prevalent misconceptions surrounding branding, such as the idea that it's merely about logos or lacks substance in marketing. Drawing on the latest research and evidence, they debunk these entrenched myths and present a clearer picture of the true nature of branding and brand management. Rich with entertaining anecdotes, this audiobook provides valuable insights for practitioners seeking to deepen their understanding of the branding landscape.