The Real Business of IT
Narrated by Peter Lerman
- Released
- November 10, 2020
- Length
- 6 hrs 49 mins
- Format
- Unabridged Audiobook
- Publisher
- Ascent Audio
In The Real Business of IT, authors Richard Hunter and George Westerman address the common issue faced by general managers and CFOs regarding IT expenditures. They argue that the prevalent IT-as-cost mindset arises from a lack of effective communication by IT leaders about the business value they provide. The book outlines how IT leaders can demonstrate their worth by creating value through efficient operations, enhancing business performance, and showcasing their broader contributions. By equipping CIOs with strategies to communicate these benefits to non-IT leaders, the authors aim to reposition IT as a vital strategic asset within organizations.
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